Like many clever ideas, Olivia Luca rode out of the mists of one woman’s imagination. Her idea was to create a way for you—and women across the nation—to design your own dress, in your own style, for your own body, without sewing a stitch. A dress that you could fashion specifically for yourself but without picking up a single thimble. Or pricking even a pinkie. A dress that you could create at your own leisure, in your own way, maybe even from the comfort of your own home. No rush. No muss.
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